Privacy policy

We collect personal data if you voluntarily provide it to us in the context of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as we need the data in these cases to process the contract or to process your contact and you cannot send the order or contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and handle your enquiries in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO.

Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) sentence 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account.

For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO so that they can contact you before delivery for the purpose of delivery notification or coordination.
You can revoke your consent at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss
Germany

General Logistics Systems Germany GmbH & Co. OHG
GLS Germany-Straße 1 - 7
DE-36286 Neuenstein
Germany

When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes

Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna Pay later (purchase on account), Klarna Slice it (instalment purchase)
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask you for your consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO that we may transmit to Klarna the data necessary for the processing of the payment and an identity and credit check. In Germany, the credit agencies named in Klarna's data protection declaration may be used for the identity and credit check. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time vis-à-vis Klarna.

4.4 Involvement of collection service providers

We pass on your data to a commissioned collection service provider (CRIFBÜRGEL Schaltmann GmbH Co. KG, Ruhrallee 185, 45136 Essen, Germany) if our payment claim has not been settled despite a previous reminder. In this case, the debt will be collected directly by the collection service provider. This serves the fulfilment of the contract according to Art. 6 para. 1 sentence 1 lit. b DSGVO as well as the protection of our legitimate interests in an effective assertion or enforcement of our payment claim according to Art. 6 para. 1 sentence 1 lit. f DSGVO.

5.1 E-mail newsletter with registration

If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data in a manner that goes beyond this and is permitted by law and about which we inform you in this declaration.

5.2 Sending evaluation requests by e-mail

If you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) sentence 1 lit. a DSGVO, we will use your e-mail address to ask you to rate your order via the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the rating request.

General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information as well as information on your use of our website (e.g. information on the contents of the shopping basket). Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, we use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™.

Insofar as you have consented to the use of the technologies in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

Insofar as you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose has been fulfilled and our use of the respective technology has ended, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your cancellation options can be found in the "Cookies and other technologies" section. Further information, including the basis of our cooperation with the individual providers, can be found with the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

You can view and adjust your Cookie Settings here.

7.1 Use of Shopware Analytics

Purpose of processing: Together with our shop software service provider, we evaluate certain information of our customer base under joint responsibility (e.g. customer group, pages visited, click paths, date and time of visit, information about the terminal device used (resolution, resolution density, operating system), referrer URL, information of the browser used, locale, search queries and time zone). This information is processed by an external service provider and sent to us in near real-time so that we can monitor the use of our website and improve our offers.
Legal basis: Art. 6 para. 1 lit. f GDPR
Data categories: Derivations from master and contact data (the customer group, no individual customer data), usage data, connection data
Recipient of the data: shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany (as joint controller), IT service provider
The essence of joint responsibility: Joint responsibility exists between us and shopware AG; the data is collected on our shop and then transferred to servers of Shopware or its service providers; with the exception of obtaining your consent for the use of cookies or comparable technologies and the fulfillment of these information obligations, all obligations, in particular the implementation of data subject rights, rest with shopware AG, which you can reach at legal@shopware.com. You can also assert your data subject rights against us, and we will then forward your request to shopware AG accordingly. shopware AG can derive behavioral patterns on our store from the data collected, but cannot assign this data to you as a person.
Intended third-country transfer: None
Do we store personal data on your terminal device based on your consent or read such data? Yes, see Consent Management for details.

7.2 Use of Google Services

We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") described below. The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other Google data. Data processing is carried out on the basis of an agreement on commissioned processing by Google.

For the purpose of optimized marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. Data sharing with Google within the scope of these data sharing settings is based on an additional agreement between controllers. We have no influence on the subsequent data processing by Google.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information on your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) may be recorded, from which usage profiles are created using pseudonyms.

Google Maps

For the visual presentation of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits this to Google and it is subsequently processed by Google. We have no influence on this subsequent data processing.

7.3 Use of Microsoft services for web analysis and advertising purposes

We use the technologies of Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft") described below. Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is generally transmitted to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Microsoft can be found in the Microsoft Privacy Statement.

For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior if you reached our website via an advertisement from Microsoft Advertising. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) may be recorded, from which usage profiles are created using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "interest-based advertising" setting in your Microsoft account, Microsoft can create reports on usage behavior (in particular cross-device user numbers), even if you change your terminal device, so-called "cross-device tracking". We do not process personal data in this regard; we only receive statistics created on the basis of Microsoft UET.

7.4 Use of FAST for advertising purposes

General scope and description of data processing

We use FAST for the correct allocation of the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign, meaning users are not traceable. Personalized advertising is not possible with FAST.

FAST establishes a connection between a click on an advertising medium, e.g. an advertisement, and an action, e.g. a purchase or a login/registration.

The information transmitted to us serves exclusively for the purpose of correctly allocating the success of an advertising medium and the corresponding billing.

FAST does not store cookies or cookie-like data on your end device.

When generating the device fingerprint, only non-personal parameters are merged (browser settings, time zone, CPU class, color depth, browser language, etc.).

Scope and description of data processing when using Google Ads / Microsoft Ads

In the event of an action, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are explicitly not recorded or stored.

Additionally, the following values can be transmitted:

• ID (consecutive number)
• ClickID
• Time of purchase
• Currency
• Conversion Name (shop order or lead)

The processing of the device fingerprint takes place on the respective customer's server. If integrated via Google Tag Manager, device fingerprint processing takes place via the Smarketer Host-Europe server in Strasbourg.

Due to high security standards, such as an HTTPS connection, conversion data is sent to our HOST-Europe server located in Strasbourg. The transmission of the export file and the processing of the data (ClickID, Conversion Name, timestamp, order value, currency) takes place via GoogleAds / Microsoft Ads to an American server.

The software is set so that no profiling occurs.

Legal basis for the processing of personal data

The legal basis for the processing of the user's data is Art. 6 para. 1 lit. f GDPR.

Purposes of processing

The information transmitted to us serves exclusively for the purpose of correctly allocating the success of an advertising medium and the corresponding billing and is justified by our legitimate interests according to Art. 6 para. 1 sentence 1 lit. f GDPR.

Duration of storage

The data from the processing described here is automatically deleted after a maximum storage period of 90 days. Operator: Name: Smarketer GmbH Postal address: Alte Jakobstraße 83/84, 10179 Berlin E-mail: info@smarketer.de

Right of objection and removal

You can prevent tracking by deactivating FAST tracking via an opt-out link on the respective page.

We use technology from eKomi Ltd, Zimmerstraße 11, 10969 Berlin ("eKomi") for the purpose of provider ratings by our customers and for our own quality management. Therefore, we have integrated evaluation software from eKomi on this website. Using this evaluation software, you can submit an anonymous evaluation of your experience with us after we have provided our service. You will be asked to do this by email to the email address given to us when you placed your order. You can object to the use of your data for sending this e-mail at any time. You can send your objection to Velken-Folientechnik GmbH, Schulstraße 52, 46395 Bocholt, Germany, info@velken.de. For this technical implementation an agreement for order processing has been concluded with eKomi. eKomi takes all organisational and technical measures to protect this data. In accordance with the legal retention periods, this data is kept and subsequently deleted. More detailed information on eKomi's data protection can be found at www.ekomi.de/de/datenschutz. In the course of your evaluation via eKomi, you can enter your email address, which we can use later to contact you regarding your evaluation. In this way we can, for example, respond individually to your criticism, answer your questions or provide other assistance. We would like to point out that providing your email address is voluntary. The legal basis for the use of your data to send the rating email is your consent in accordance with Art. 6 Para. 1 lit. a DSGVO.

Our online presence on Facebook, Twitter, Instagram, Youtube, LinkedIn, Xing.

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) sentence 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the above-mentioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.

Facebook is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

Twitter is an offer of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transmitted to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Instagram is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is generally transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram fan page takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

YouTube is a service of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

LinkedIn is an offer of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally sent to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Xing is an offer of New Work SE, Dammtorstraße 30, 20354 Hamburg.

As a data subject, you have the following rights:

• Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
• pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or the completion of your personal data stored by us;
• Pursuant to Art. 17 DSGVO, the right to request the erasure of your personal data stored by us, unless the further processing
  • to exercise the right to freedom of expression and information;
  • to comply with a legal obligation;
  • for reasons of public interest; or
  • is necessary for the assertion, exercise or defence of legal claims;
• in accordance with Art. 18 DSGVO the right to demand the restriction of the processing of your personal data, insofar as
  • the accuracy of the data is contested by you;
  • the processing is unlawful but you object to its erasure;
  • we no longer need the data, but you require it for the assertion, exercise or defence of legal claims, or
  • you have objected to the processing in accordance with Art. 21 DSGVO;
• pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
• pursuant to Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a certain use of data, please contact us directly using the contact details in our imprint.